Insights

Great ideas that power your brand: original articles, video, and industry content about graphic design, strategy, and development.

  • A good story connects you chemically, and our Creative Strategist Shane Lukas simplifies the science to share how it works.

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  • We live in a rich, vital, complex world. It’s time we surprised ourselves and our audience by surfacing stories that better represent it. Creative strategist Shane Lukas shares why evolving tired tales is good business and a great idea.

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  • Being called out on social media is often treated like the end of the world. It doesn’t have to be.

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  • Working from home which has great perks like PJs all day and some significant challenges like finding an end to those office hours. Here are helpful tips to help you to get and stay creative.

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  • Knowing if email communications is a valuable investment for a business or organization can feel as overwhelming as sorting through a Spam folder. Creative Strategist Shane Lukas shares insights on how you can get the most value when you press ‘Send’.

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  • Are you considering a blog or want to reflect on whether the one you have is still right for you? Watch this original video from our Live For Five series featuring Creative Strategist Shane Lukas with several key considerations.

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  • Before starting a website or application design, take time to incorporate a step centering the wireframe—an integral component to any successful online experience. Learn more about it and get tips in this latest insight article.

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  • Your values are the precious center of any brand. Learn to identify, nurture and express them on the pathway to connecting with your target audience. 



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  • Learn from five brands that are connecting to lesbian, gay, bisexual, transgender, and other queer audiences with affirming and original messaging.

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  • Go beyond the rainbow basics to be a brand in community with lesbian, gay, bisexual, transgender, and other identities on the queer spectrum.

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