Read detailed reports on specific initiatives and projects in several specialty areas.
The New Pride Agenda approached A Great Idea to lead promotions of their community forum series, including social media with a focus on Instagram. The topics at launch primarily focused around New York’s response to the COVID-19 pandemic and its impact on LGBTQ+ people. A Great Idea delivered strategy, copywriting, and graphic design that increased Instagram audience significantly.
Private, nonprofit community health plan Amida Care invited A Great Idea to redesign their annual calendar sharing insurance plan members’ artwork and perceptions of their own wellness journey. A Great Idea introduced graphic design solutions to continue the success of the initiative.
The Up Center invited A Great Idea to create a secondary site within their main site to promote and provide information for their launch of the Cohen Military Family Clinic. A Great Idea led the user experience process, including strategy, website design, and front-end development.
The Seattle Gilbert & Sullivan Society recently brought back this classic to the stage, and their creative leadership partnered with A Great Idea to deliver a new approach to the rich catalog after working with AGI to deliver a rebranding. A Great Idea art directed the promotional campaign, including the graphic design of original key art, social media, and final production.
Launched in 2019, Mind My Health is free online tool gives users throughout the country (though focused on North and South Carolina) the opportunity to store and manage their advance care planning health documents. A Great Idea leads creative direction, product strategy, and management of development. This includes branding, user experience, graphic design, email communications design, interface design, social media strategy, and print collateral as well as managing the development team for this web application.
To promote the Vietnam War movie while still in production, film sales company Saboteur Media hired A Great Idea to create a printed display piece that captured the energy and intensity of the final flick at the Cannes Film Festival. A Great Idea provided copywriting, copywriting, graphic design, and print production coordination for the brochure.
People USA (formerly PEOPLe, Inc.) are pioneers in emotional wellness. They invited A Great Idea to evolve their identity in alignment with significant programmatic and organizational expansion. In addition to a new identity that built on the program’s legacy through digital and printed materials, A Great Idea design and delivered an updated Wordpress with custom functionality connects communities across New York’s Hudson Valley to their spectrum of services.
The Eviction Defense Collaborative is the principal organization in San Francisco helping low-income tenants respond to eviction lawsuits, providing emergency legal services and rental assistance to over 5,000 tenants each year. They partnered with A Great Idea to revisit their brand identity while updating their Wordpress website to better represent evolutions in programming and position serving the city.
To position for growth, regional health and housing community organization Greensboro Housing Coalition asks A Great Idea to remodel their brand identity and design. Project included a significant redesign of the long-standing identity and includes new tagline in addition to a communications package featuring original photography and testimonials.
As a private, nonprofit community health plan, Amida Care’s membership includes individuals with transgender experience. Amida Care invited A Great Idea as a long-time creative solutions partner to art direct a multi-page report to share and expand awareness and inclusion of culturally competent transgender health care. A Great Idea produced the report, including the graphic design, content strategy, and final production.