Use Cases

Read detailed reports on specific initiatives and projects in several specialty areas.

Just Transition Fund: NET Platform Launch

The Just Transition Fund joined with climate-conscious partners across the country to create a plan that powers the economies of coal-dependent communities with new strategies and industries. JTF invited A Great Idea to develop comprehensive creative solutions for the launch that included both the final plan document as well as an online portal for distribution. A Great Idea strategically delivered a creative solution applying award-winning editorial design skills before creating a Wordpress site—from design to front-end development.

Skills: Brochure Design, Content Strategy, editorial design, Featured, Front-End Development, graphic design, Strategy, User Experience, Website Design, Wordpress
The Coordinated Children’s Services Initiative: Website Evolution

The Coordinated Children’s Services Initiative is a program of Vibrant Emotional Health bringing together families and health service professionals from across New York City’s five boroughs through monthly meetings and special events. CCSI’s leadership along with the Vibrant team asked A Great Idea to align their digital presence to meet the needs of program participants. From sitemap and wireframing to website design and Wordpress front-end development, AGI’s team delivered an online experience that builds on the organization’s promise to keep communities connected in care.

Skills: Brand & Identity, Brochure Design, Content Strategy, Featured, Front-End Development, User Experience, Website Design, Wordpress
The New Pride Agenda: Virtual Town Halls Campaign

The New Pride Agenda approached A Great Idea to lead promotions of their community forum series, including social media with a focus on Instagram. The topics at launch primarily focused around New York’s response to the COVID-19 pandemic and its impact on LGBTQ+ people. A Great Idea delivered strategy, copywriting, and graphic design that increased Instagram audience significantly.

Skills: Content Strategy, Copywriting, Email Communications, Event Marketing, Featured, Front-End Development, graphic design, Social Media, Strategy
Amida Care: 2020 Calendar

Private, nonprofit community health plan Amida Care invited A Great Idea to redesign their annual calendar sharing insurance plan members’ artwork and perceptions of their own wellness journey. A Great Idea introduced graphic design solutions to continue the success of the initiative.

Skills: Art Direction, Featured, graphic design
The Up Center: Cohen Military Family Clinic Website

The Up Center invited A Great Idea to create a secondary site within their main site to promote and provide information for their launch of the Cohen Military Family Clinic. A Great Idea led the user experience process, including strategy, website design, and front-end development.

Skills: Content Strategy, Featured, Front-End Development, graphic design, User Experience, Wireframing
Seattle Gilbert and Sullivan Society: Princess Ida Campaign

The Seattle Gilbert & Sullivan Society recently brought back this classic to the stage, and their creative leadership partnered with A Great Idea to deliver a new approach to the rich catalog after working with AGI to deliver a rebranding. A Great Idea art directed the promotional campaign, including the graphic design of original key art, social media, and final production.

Skills: Art Direction, Featured, graphic design, Key Art Creative, Poster Design, Social Media
Mind My Health: Web Application Launch

Launched in 2019, Mind My Health is free online tool gives users throughout the country (though focused on North and South Carolina) the opportunity to store and manage their advance care planning health documents. A Great Idea leads creative direction, product strategy, and management of development. This includes branding, user experience, graphic design, email communications design, interface design, social media strategy, and print collateral as well as managing the development team for this web application.

Skills: Brand & Identity, Content Strategy, Copywriting, Featured, graphic design, Presentation Design, Social Media, Strategy, Website Design, Wireframing
Saboteur Media: Danger Close Promo

To promote the Vietnam War movie while still in production, film sales company Saboteur Media hired A Great Idea to create a printed display piece that captured the energy and intensity of the final flick at the Cannes Film Festival. A Great Idea provided copywriting, copywriting, graphic design, and print production coordination for the brochure.

Skills: Art Direction, Brochure Design, Content Strategy, Copywriting, Featured, graphic design
People USA: Brand & Website Evolution

People USA (formerly PEOPLe, Inc.) are pioneers in emotional wellness. They invited A Great Idea to evolve their identity in alignment with significant programmatic and organizational expansion. In addition to a new identity that built on the program’s legacy through digital and printed materials, A Great Idea design and delivered an updated Wordpress with custom functionality connects communities across New York’s Hudson Valley to their spectrum of services.

Skills: Brand & Identity, Content Strategy, Copywriting, Featured, Front-End Development, graphic design, User Experience, Website Design
Eviction Defense Collaborative: Brand & Website Evolution

The Eviction Defense Collaborative is the principal organization in San Francisco helping low-income tenants respond to eviction lawsuits, providing emergency legal services and rental assistance to over 5,000 tenants each year. They partnered with A Great Idea to revisit their brand identity while updating their Wordpress website to better represent evolutions in programming and position serving the city.

Skills: Brand & Identity, Content Strategy, Featured, Front-End Development, graphic design, User Experience, Website Design, Wordpress