Establishing a Clear Visual Language
Inheriting a publication means sorting through a lot of previously made decisions, and while the magazine has always had a strong editorial voice, the visual presentation was often scattered with some issues racking up more than a dozen different types of fonts (letterfaces) and little continuity in sections. A Great Idea worked with the editorial team to assess the most successful facets of a publication before making changes and then work to identify and guide a formal vocabulary to unite the publication in content and visual.
Thinking Outside the Grid
Part of what makes the formal language of a publication sing is bending it in intentional ways that speak to the story being told (either as a whole publication or for an individual article). Through art direction and graphic design choices, the travel stories of Go Magazine appeared cohesive in capturing the mood, the reader’s excitement and joy of discovery in turning each page. This work led to recognition from HOW Magazine, Communication Arts, many Pearl Awards (from the Custom Content Council) and more.
Bringing in Talent with Vision
One of the best parts of art directing a publication is to source and collaborate with writers, illustrators, and photographers who provide a unique vision. With an eye always toward enhancing a publications broad narrative, assigning and delivering finely-tuned pages which leave a lasting impression is such a critical and enjoyable part of the editorial design experience.