Use Case

Amida Care

Transgender Health Care Report

As a private, nonprofit community health plan, Amida Care’s membership includes individuals with transgender experience. Amida Care invited A Great Idea as a long-time creative solutions partner to art direct a multi-page report to share and expand awareness and inclusion of culturally competent transgender health care. A Great Idea produced the report, including the graphic design, content strategy, and final production.

  • Smart Approach

    Through a light, easy to follow format and hierarchy, the graphic design is punctuated with infographics and quotations that call out the Amida Care team’s vast expertise and philosophical approaches to whole person care.

  • Universal Access

    Any project that seeks to get wide distribution, such as a report, should be both attractive and portable. A Great Idea recognizes that a project like this report is about both its experience to a user as well as its application in the real world. These are considerations when it comes to typography all the way through to downloading a document that’s not a challenge with printing.