Just My (Creative) Type
Strong and playful typography is critical to keeping the graphic design‘s elegant, adventurous feel for this travel publication. Blending the right headline serifs with clear and concise sans-serifs produced a balance and award-winning combination for editorial design.
As an inflight magazine, the key driver in reaching the onboard audience was to elicit interest from the outset. This meant cover images and compelling editorial design that demonstrated the richness of each destination while creating clear calls to action, i.e. purchasing a ticket for that next adventure.