Use Case

Eviction Defense Collaborative

Brand & Website Evolution

The Eviction Defense Collaborative is the principal organization in San Francisco helping low-income tenants respond to eviction lawsuits, providing emergency legal services and rental assistance to over 5,000 tenants each year. They partnered with A Great Idea to revisit their brand identity while updating their Wordpress website to better represent evolutions in programming and position serving the city.

"I would recommend A Great Idea: for understanding our needs, having passion for our mission, and clear experience working with nonprofit groups!"—Aileen Joy, Eviction Defense Collaborative
  • The Power to Lift

    As an organization started via grassroots activists looking to ensure San Francisco long-standing reputation for safe harbor of diversity and discovery, the identity needed to reflect the strength of its founders and current team. A Great Idea worked strategically with EDC leadership to identify logo and graphic design approaches that pulled from the current identity while establishing stronger balance and definition of how the organization wanted to share its story. One major shift in the approach was to incorporate a subtle arrow in the knocked out house of the mark, which suggests elevation, improvement and a way forward for many who struggle with housing in the city.

  • The Brand Block

    The final logo and brand shifted the palette to a strong red and black softened with the mark’s rounded letters, now in balance with each other. Keeping the logo compact in its horizontal and vertical forms also allows the organization flexibility for use in print and digital design.

  • Evolving the Online Experience

    As part of the brand update, the organization’s WordPress website needed to reflect a cleaner approach than its predecessor. Through sitemap and wireframes, A Great Idea guided the user experience conversation in reconfiguring the current content and reordering new content to better align to the organization.

  • Putting the “You” in UX

    The updated site, with development in WordPress by A Great Idea, optimizes mobile accessibility, applying web design strategies that swiftly navigate uses to resources and connect EDC to its audience always coming back to the mission: “How can we help you?”