Use Case

Greensboro Housing Coalition

Brand Evolution & Media Kit

To position for growth, regional health and housing community organization Greensboro Housing Coalition asks A Great Idea to remodel their brand identity and design. Project included a significant redesign of the long-standing identity and includes new tagline in addition to a communications package featuring original photography and testimonials.

"We (and our board) are thrilled to have material that stands out and clearly articulates the work we do every day to improve our community. A Great Idea provided the tools to bring our day-to-day work to life for our supporters. They have given us a foundation on which to continue building our brand to increase our impact."— Taylor Nawrocki, Fund Development Associate
  • Opening the Door

    With a long history and significant impact on the local community, the Greensboro Housing Coalition represents a valuable yet often unknown resource in the North Carolina Triad. To expand recognition and build additional inroads for donations and funding, the organization asked A Great Idea to review and evolve their identity and brand strategy. Through those discussions, options included starting from scratch to overhauling the existing identity. After discussion and review, AGI saw value in the existing identity and looked to build on the recognition among existing donors and reduce costs of a massive brand shift by evolving the brand to feel more current while more clearly representing the important work being done every day. This meant trimming out excess pieces and refining the shape to represent the organization’s ability to ‘open doors’ for families to live in healthy homes.

  • Expanding the Message

    To build on the new logo’s mark, A Great Idea developed a tagline which could represent the organization’s impact on the community. The goal was to encapsulate the diverse programs in financial assistance, housing assessment, advocacy for renters and more.

  • Putting it into practice

    Many local organizers and donors knew bits and pieces of GHC’s important work, and so it was important to develop a visual vehicle that could enhance that understanding while also being easy to scale and reproduce. A Great Idea introduced a combination of folder and letter size pages that each demonstrated a key program of the organization. Every sheet featured a unique true story and original photography along with statistics and descriptions of the programming, helping GHC to build their brand.