Use Case

Adam Coker for Congress

Candidate Identity & Branding

The Adam Coker for Congress asked A Great Idea to create a candidate brand and identity along with content strategy. In addition, A Great Idea provided graphic design, social media content, and front-end development support for email communications and Wordpress website design.

  • A Strong Message Moving Forward

    To compliment campaign identity, A Great Idea developed a strapline content strategy in conjunction with the campaign team helped lead the candidate’s conversations across digital and print media.

  • A Bold Introduction

    Through use of the bold identity mark and patriotic palette, the campaign’s digital design elements presented a unified and powerful personality to the district’s constituency whether through email communicationsWordPress-based site.

  • Holding the Message in Hand

    From postcard design to business cards, from yard signs to donor envelopes—campaign graphic design elements designed by A Great Idea brandished the unified mark and palette.

  • Shaping the Conversation

    Campaign content strategy, such as this messaging campaign about healthcare, prompts constituents across the district to engage with the candidate and share their own stories. A Great Idea led the concept, graphic design, email communications and site deployment (via WordPress and campaign CMS).