A Strong Message Moving Forward
To compliment campaign identity, A Great Idea developed a strapline content strategy in conjunction with the campaign team helped lead the candidate’s conversations across digital and print media.
A Bold Introduction
Through use of the bold identity mark and patriotic palette, the campaign’s digital design elements presented a unified and powerful personality to the district’s constituency whether through email communicationsWordPress-based site.
Shaping the Conversation
Campaign content strategy, such as this messaging campaign about healthcare, prompts constituents across the district to engage with the candidate and share their own stories. A Great Idea led the concept, graphic design, email communications and site deployment (via WordPress and campaign CMS).