A Step Ahead
Known as Winter Walk for AIDS for the first 25 years, the Piedmont Triad’s signature HIV/AIDS awareness and fundraising event is reintroduced in 2017 as the Ron Johnson Red Ribbon Run & AIDS Walk. The Triad Health Project looked to expand the event and give it a memorable, consistent mark. The final brand designed by A Great !dea leveraged the power and potency of the red ribbon while suggesting movement.
Getting Word Out
In addition to the printed marketing, A Great !dea also prepared digital billboards (see above) and environmental graphics for the event. Triad Health Project also incorporated the brand into their social media engagement strategy to encourage sharing of information about the event.