Use Case

Mind My Health

Web Application Launch

Launched in 2019, Mind My Health is free online tool gives users throughout the country (though focused on North and South Carolina) the opportunity to store and manage their advance care planning health documents. A Great Idea leads creative direction, product strategy, and management of development. This includes branding, user experience, graphic design, email communications design, interface design, social media strategy, and print collateral as well as managing the development team for this web application.

  • Advanced Tool

    Introduced as an innovative partnership with healthcare advocates throughout North and South Carolina, Mind My Health aims to reduce the challenges and infrequency many experience in having advance care documents available when they are needed. This project had only begun early phases of development when A Great Idea was brought on to lead the initiative by both establishing a brand and architecting a web application tool that could connect diverse communities to own their own health by planning for care in advance.

  • Ease of Access

    At every step, consideration is made for an interface that ensures every user can view, download, and even share their documents. With decades of experience in responsive web design, the A Great Idea team began the project applying strong user experience principles, including interactive wireframes.

  • Built For the Future

    Mind My Health’s unique approach, the vast network of healthcare partnerships, and leadership of regional and national experts represent a vision in how the future must include universal access to every person’s advance care documents. A Great Idea shared the room with these leaders for intensive strategy sessions that lay the roadmap for the web application and provide clear guidance for the functions and expansions that drive success.

  • A Tool to Lead Change

    A Great Idea is proud to be the creative partner for thought leaders that are engaging regional, state, and national conversations in providing awareness and access to advance care documents. The brand and web application help articulate the team’s vision in igniting public/private partnerships as well as multi-state expansions. AGI provided additional support with graphic design of print collateral (brochures, on-site environmental, business cards) as well digital (presentation design, email communications, social media).