Use Case

The New Pride Agenda

Virtual Town Halls Campaign

The New Pride Agenda approached A Great Idea to lead promotions of their community forum series, including social media with a focus on Instagram. The topics at launch primarily focused around New York’s response to the COVID-19 pandemic and its impact on LGBTQ+ people. A Great Idea delivered strategy, copywriting, and graphic design that increased Instagram audience significantly.

"Happy to give my full endorsement to A Great Idea—wonderful mix of competence, creativity, and on-time response to deadlines, hard combination to beat. Their work increased our start-up Instagram 10 fold in 3 months!"—Cynthia Dames, Project Manager
  • Instagram Initiative

    Applying several social media strategies, ranging from multi-post to Instagram stories and video, A Great Idea created opportunities to meet advocates and attendees for the free, online events bringing together experts and professionals to discuss the impacts of COVID-19 pandemic on LGBTQ+ people as well as ongoing political initiatives.

  • Design That Invites Response

    By creating strong visuals and highlighting political and cultural influencers through a consistent campaign, A Great Idea empowered the New Pride Agenda to connect to its audience through a strong promotional identity. In addition to social media, A Great Idea facilitated materials on the organization’s website, which included WordPress development, and email communications. View The New Pride Agenda site here.

  • Managing the Details

    In addition to supporting through graphic design and strategy, A Great Idea’s team provided support through video editing, management of the organization’s YouTube channel, and collaborating on speakers for the virtual forums.