Use Cases

Read detailed reports on specific initiatives and projects in several specialty areas.

Amida Care: Awareness Campaigns for Social Media

As New York’s largest Medicaid Specialized Needs Plan, or SNP, that specializes in providing comprehensive health coverage and coordinated care to New York State residents with chronic conditions, including HIV/AIDS and communities with high risk of transmission, Amida Care is an important resource for individuals throughout New York state. The Amida Care team partnered with A Great Idea to lift up this important work applying a content strategy with emphasis on social media engagement in addition to branded, impact-driven graphic design and copywriting. With a 200% growth in Instagram participation, doubling the followers on Facebook, and a 40% increase in Twitter followers this year, it’s proof that our leadership in strategy is…a great idea.

Skills: Content Strategy, Copywriting, Event Marketing, Featured, graphic design, Social Media, Strategy
HQ Greensboro: Print Marketing Materials

When the modern, popular shared office space sought to create printed promotions to increase recognition for the artfully crafted space, HQ Greensboro hired A Great !dea to create the graphic design for poster and brochures that highlight membership and special event rentals.

Skills: Art Direction, Brochure Design, Content Strategy, Copywriting, graphic design, Poster Design
Triad Health Project: Dining for Friends Brand

Triad Health Project turned to A Great !dea to build a special event brand (postcards, poster, and social media) that recognizes decades of success while advancing the annual fundraiser.

Skills: Art Direction, Brand & Identity, Content Strategy, Copywriting, Event Marketing, graphic design, Key Art Creative, Postcard Design, Poster Design
The Orchard: 2018 Cannes Film Festival's Marche du Film

Established film production and distribution company Orchard Films came to A Great !dea to art direct and design a catalog that captured the company’s diverse offerings and opened a door to sales conversations.

Skills: Art Direction, Brochure Design, graphic design
Saboteur Media: 2018 Cannes Film Festival's Marche du Film

To make an impact at the 2018’s Marche du Film (Cannes Film Market during the international festival), A Great !dea led the art direction and design for film production company Saboteur Media’s tradeshow booth and office. The final product proved a gold standard supplement to the AGI-designed production catalog to build Saboteur’s brand and identity.

Skills: Art Direction, Brochure Design, graphic design, Key Art Creative, Poster Design
Nutritional Delivery Systems: CurcuminPro Shopify Relaunch

Supplement technology innovator Nutritional Delivery Systems looked to A Great !dea (working in partnership with Chante Digital) to introduce them on the Shopify network with a strong brand deployment strategy, including user experience, website design, content strategy and copywriting.

Skills: Brand & Identity, Content Strategy, Copywriting, User Experience, Website Design
Reading Connections: H.O.R.S.E. for Change Event Branding

When central North Carolina’s largest adult literacy program wanted to make a slam dunk for its launch of a new annual fundraising event, they looked to A Great !dea for brand and identity, print design including poster and postcard promotions, web design and development on Squarespace, plus onsite branding for banners and t-shirts.

Skills: Brand & Identity, Content Strategy, Event Marketing, Front-End Development, graphic design, Postcard Design, Squarespace, Strategy, Website Design
ATA: ATA Sights Travel Editorial Design

With numerous editorial design awards, A Great !dea brought travel content to international readers as Art Director for ATA’s quarterly in-flight magazine. The publication (managed by INK Global) received wide recognition for its travel editorial, Mexican and American coverage and successful ad sales in addition to book, article and original content graphic design.

Skills: Art Direction, Brand & Identity, Content Strategy, editorial design, graphic design
Adam Coker for Congress: Candidate Identity & Branding

The Adam Coker for Congress asked A Great !dea to create a candidate brand and identity along with content strategy. In addition, A Great !dea provided graphic design, social media content, and front-end development support for email communications and Wordpress website design.

Skills: Brand & Identity, Content Strategy, Email Communications, Front-End Development, graphic design, Postcard Design, Social Media, Strategy, Website Design
Saboteur Media: American Film Market Materials

During 2017’s American Film Market, Saboteur Media looked to A Great !dea to create a strong visual impression for the production company’s launch, including brochure design and key artwork for films in production.

Skills: Art Direction, Brochure Design, graphic design, Key Art Creative, Poster Design