Read detailed reports on specific initiatives and projects in several specialty areas.
When central North Carolina’s largest adult literacy program wanted to make a slam dunk for its launch of a new annual fundraising event, they looked to A Great Idea for brand and identity, print design including poster and postcard promotions, web design and development on Squarespace, plus onsite branding for banners and t-shirts.
With numerous editorial design awards, A Great Idea brought travel content to international readers as Art Director for ATA’s quarterly in-flight magazine. The publication (managed by INK Global) received wide recognition for its travel editorial, Mexican and American coverage and successful ad sales in addition to book, article and original content graphic design.
The Adam Coker for Congress asked A Great Idea to create a candidate brand and identity along with content strategy. In addition, A Great Idea provided graphic design, social media content, and front-end development support for email communications and Wordpress website design.
During 2017’s American Film Market, Saboteur Media looked to A Great Idea to create a strong visual impression for the production company’s launch, including brochure design and key artwork for films in production.
The Tyler Clementi Foundation brought in A Great Idea to provide social media and strategy for summer bullying prevention awareness campaign that united Facebook, Twitter and Instagram content.
For a rebrand and renaming of this annual citywide event, Triad Health Project hired A Great Idea to create a memorable, iconic brand system and campaign.
WellStar360 looked to A Great Idea to create both the identity system and responsive Wordpress site for a customized healthcare and wellness listings resource.
The Seattle Gilbert and Sullivan Society asked A Great Idea to deliver a rebrand of their current identity which reflected the evolution of the organization and positioned the long-running, esteemed theatrical company to speak to younger audiences that might be less familiar with the Gilbert & Sullivan catalog. The project yielded a clean, iconic identity system that had flexibility in palette and enabled a more dynamic creative application.
Neurocrine Biosciences launched the drug treatment INGREZZA™ (valbenazine) with the content-based INBRACE™ program to provide education for health providers and patients about the pharmaceutical prescription process. Working as part of a team, A Great Idea provided wireframes, design variations as well as the majority of front-end development for the small responsive site.
Pilobolus’ magnetic, organic modern dance performances receive international acclaim. When they approached A Great Idea to choreograph a campaign for their annual summer workshop series collateral, we jumped (leapt!) at the opportunity. Results proved successful, garnering positive comments and registrations at an increased rate.