For a rebrand and renaming of this annual citywide event, Triad Health Project hired A Great !dea to create a memorable, iconic brand system and campaign.
Use Cases
Read detailed reports on specific initiatives and projects in several specialty areas.
-
Triad Health Project: Red Ribbon Run & AIDS Walk Identity
-
WellStar360: Website Launch
WellStar360 looked to A Great !dea to create both the identity system and responsive Wordpress site for a customized healthcare and wellness listings resource.
-
The Seattle Gilbert & Sullivan Society: Rebrand Initiative
The Seattle Gilbert and Sullivan Society asked A Great !dea to deliver a rebrand of their current identity which reflected the evolution of the organization and positioned the long-running, esteemed theatrical company to speak to younger audiences that might be less familiar with the Gilbert & Sullivan catalog. The project yielded a clean, iconic identity system that had flexibility in palette and enabled a more dynamic creative application.
-
Neurocrine: INBRACE Support Site
Neurocrine Biosciences launched the drug treatment INGREZZA™ (valbenazine) with the content-based INBRACE™ program to provide education for health providers and patients about the pharmaceutical prescription process. Working as part of a team, A Great !dea provided wireframes, design variations as well as the majority of front-end development for the small responsive site.
-
Pilobolus: Summer Workshop Series
Pilobolus’ magnetic, organic modern dance performances receive international acclaim. When they approached A Great !dea to choreograph a campaign for their annual summer workshop series collateral, we jumped (leapt!) at the opportunity. Results proved successful, garnering positive comments and registrations at an increased rate.
-
QUEER | ART: Arts Foundation Website
QUEER | ART launched in 2009 to support a generation of LGBTQ+ artists that lost mentors to the AIDS Crisis of the 1980s. A Great !dea provides art direction and user experience consulting for this successful organization throughout its digital and brand evolution, including this latest iteration of their site.
-
Janssen Oncology: Tablet Tool
Janssen Oncology is one of the world’s largest providers of pharmaceuticals in cancer treatments. The team working on a unique tablet tool for health providers asked A Great !dea to streamline the original concept’s user experience, cutting the interactive table-based interactivity from 40+ pages of linear content and forms down to a clean, simple interface that responded to feedback and delivered the intended content. A Great !dea began the project with a review of the content, established wireframes, led the graphic design execution before building a functional prototype.
-
The Golden Gypsy: Social Media Campaign
The Golden Gypsy is a small retail store on the coast of Florida priding itself on global goods and attention to developing artists. Their grand opening was hampered by a hurricane that swept through the city of St. Augustine. They approached A Great !dea seeking to find a way to support the local community in recovery from the storm while also drawing attention to their unique brand and product. A Great !dea delivered a social media strategy called “10 to the Rescue” using Facebook, Instagram and a targeted email which provided awareness messaging for local shelters addressing abandoned or hurt pets supported with a percent of profits donated to these charities. A Great !dea also provided all the art direction, graphic design and copywriting for the campaign. Local media took notice and without any paid media support, news and social media influencers threw their support behind the endeavor securing substantial reach and interest.
-
Tyler Clementi Foundation: Content Program
As a bullying prevention organization, the Tyler Clementi Foundation provides free resources and awareness building programming across the country. The foundation reached out to A Great !dea to increase their organization’s engagement with supporters and create new opportunities to bring bullying prevention advocates onboard their programming. Through a comprehensive and sustainable social media and email communications strategy, A Great !dea provides art direction, graphic design, copywriting, and front-end development.
-
Voces Latinas: Health Education Campaign
Voces Latinas addresses the devastating impact of HIV among Latinas in the New York City borough of Queens. They approached A Great !dea with the goal of advancing an annual educational outreach program’s impact on the local community. Through collaborative discussions and acknowledgement of budget restrictions, the published campaign (poster, brochures, and additional collateral) delivered a unique approach featuring program participants shot in local scenes holding a unique poster done in a style resonant with street signs found in Central and South America.