Read detailed reports on specific initiatives and projects in several specialty areas.
QUEER | ART launched in 2009 to support a generation of LGBTQ+ artists that lost mentors to the AIDS Crisis of the 1980s. A Great Idea provides art direction and user experience consulting for this successful organization throughout its digital and brand evolution, including this latest iteration of their site.
Janssen Oncology is one of the world’s largest providers of pharmaceuticals in cancer treatments. The team working on a unique tablet tool for health providers asked A Great Idea to streamline the original concept’s user experience, cutting the interactive table-based interactivity from 40+ pages of linear content and forms down to a clean, simple interface that responded to feedback and delivered the intended content. A Great Idea began the project with a review of the content, established wireframes, led the graphic design execution before building a functional prototype.
The Golden Gypsy is a small retail store on the coast of Florida priding itself on global goods and attention to developing artists. Their grand opening was hampered by a hurricane that swept through the city of St. Augustine. They approached A Great Idea seeking to find a way to support the local community in recovery from the storm while also drawing attention to their unique brand and product. A Great Idea delivered a social media strategy called “10 to the Rescue” using Facebook, Instagram and a targeted email which provided awareness messaging for local shelters addressing abandoned or hurt pets supported with a percent of profits donated to these charities. A Great Idea also provided all the art direction, graphic design and copywriting for the campaign. Local media took notice and without any paid media support, news and social media influencers threw their support behind the endeavor securing substantial reach and interest.
As a bullying prevention organization, the Tyler Clementi Foundation provides free resources and awareness building programming across the country. The foundation reached out to A Great Idea to increase their organization’s engagement with supporters and create new opportunities to bring bullying prevention advocates onboard their programming. Through a comprehensive and sustainable social media and email communications strategy, A Great Idea provides art direction, graphic design, copywriting, and front-end development.
Voces Latinas addresses the devastating impact of HIV among Latinas in the New York City borough of Queens. They approached A Great Idea with the goal of advancing an annual educational outreach program’s impact on the local community. Through collaborative discussions and acknowledgement of budget restrictions, the published campaign (poster, brochures, and additional collateral) delivered a unique approach featuring program participants shot in local scenes holding a unique poster done in a style resonant with street signs found in Central and South America.
With more than two dozen editorial design awards, A Great Idea brought style and substance on board to millions of readers in a five-year span as Art Director for AirTran Airways’ monthly in-flight magazine. The publication (managed by INK Global) received wide recognition for its travel editorial, celebrity interviews and successful ad sales in addition to book, article and original content graphic design.
In the evolution of this very popular, effective, and award-winning content/ecommerce hybrid program for Verizon Wireless, A Great Idea collaborated with the PACE and Verizon Wireless teams as a leader to co-write the content strategy, guide the wireframing and userflow process and establish the user experience requirements while art directing the process and contributing to front-end development.
Out.Vote provides community organization support to the LGBTQplus community, specifically aimed at prompting civic engagement such as voting. In addition to providing the brand for the project, A Great Idea delivered a special social media campaign and strategy represented by the sharing of “VOTER” postcards at events and activities throughout North Carolina, prompting participants to take photos and share on their social networks.
Senior Whole Health led the nation in providing affordable and innovative health care plan for “dual-eligibles” — people who qualify for both Medicare and Medicaid in the state of Massachusetts (and now also New York). For the program’s high-profile launch, SWH hired A Great Idea to provide numerous brand and identity solutions ranging from the tri-block logo creation to the art direction of posters, brochures, postcard mailers and forms.