Use Cases

Read detailed reports on specific initiatives and projects in several specialty areas.

Voces Latinas: Health Education Campaign

Voces Latinas addresses the devastating impact of HIV among Latinas in the New York City borough of Queens. They approached A Great !dea with the goal of advancing an annual educational outreach program’s impact on the local community. Through collaborative discussions and acknowledgement of budget restrictions, the published campaign (poster, brochures, and additional collateral) delivered a unique approach featuring program participants shot in local scenes holding a unique poster done in a style resonant with street signs found in Central and South America.

Skills: Art Direction, Brand & Identity, Brochure Design, Content Strategy, graphic design, Poster Design
Airtran Airways: GO Magazine

With more than two dozen editorial design awards, A Great !dea brought style and substance on board to millions of readers in a five-year span as Art Director for AirTran Airways’ monthly in-flight magazine. The publication (managed by INK Global) received wide recognition for its travel editorial, celebrity interviews and successful ad sales in addition to book, article and original content graphic design.

Skills: Art Direction, editorial design, graphic design
Verizon Wireless: Insider's Guide Consumer Strategy

In the evolution of this very popular, effective, and award-winning content/ecommerce hybrid program for Verizon Wireless, A Great !dea collaborated with the PACE and Verizon Wireless teams as a leader to co-write the content strategy, guide the wireframing and userflow process and establish the user experience requirements while art directing the process and contributing to front-end development.

Skills: Content Strategy, Front-End Development, Strategy, Website Design
Out.Vote: Voter Engagement Campaign

Out.Vote provides community organization support to the LGBTQplus community, specifically aimed at prompting civic engagement such as voting. In addition to providing the brand for the project, A Great !dea delivered a special social media campaign and strategy represented by the sharing of “VOTER” postcards at events and activities throughout North Carolina, prompting participants to take photos and share on their social networks.

Skills: graphic design, Social Media, Strategy
Senior Whole Health: Launch Branding

Senior Whole Health led the nation in providing affordable and innovative health care plan for “dual-eligibles” — people who qualify for both Medicare and Medicaid in the state of Massachusetts (and now also New York). For the program’s high-profile launch, SWH hired A Great !dea to provide numerous brand and identity solutions ranging from the tri-block logo creation to the art direction of posters, brochures, postcard mailers and forms.

Skills: Art Direction, Brand & Identity, Brochure Design, graphic design, Poster Design