A Simple Revolution
With decades of grassroots community services provision under their belt, People USA’s story that centers on their commitment to representing emotional and behavioral health from the patient perspective. Like many organizations, they adopted and got used to an identity mark that proved to be a barrier to their expansion. A Great Idea spent time developing a clear road map for their brand identity (including the new name), working collaboratively to narrow down the key messages they wanted to communicate while still giving a concrete nod to their focus: people.
Working through sitemaps and wireframes, A Great Idea guided the People USA through a process to organize and enable ease of access to the organization’s vast services throughout New York’s Hudson Valley.
Connecting the Collateral
Taking the identity offline to ensure consistent use means working with regional and national printers that can operate on reasonable budgets and deliver superior work, ranging from graphically designing day-to-day letterhead to networking materials that get noticed.