Use Case

Senior Whole Health

Launch Branding

Senior Whole Health led the nation in providing affordable and innovative health care plan for “dual-eligibles” — people who qualify for both Medicare and Medicaid in the state of Massachusetts (and now also New York). For the program’s high-profile launch, SWH hired A Great !dea to provide numerous brand and identity solutions ranging from the tri-block logo creation to the art direction of posters, brochures, postcard mailers and forms.

"I contracted [A Great !dea] to develop initial creative and work materials needed to launch and support a new company. In an extremely time intensive environment with minimal ongoing discussion, [A Great !dea] was able to translate the input he had into cohesive outputs that exemplified the initial brand of the company. Their intuitiveness and creativity were great assets during critical growth and communication stages."—Kevin Keyser, VP for Sales/Marketing for Senior Whole Health
  • Clear, Direct Messages

    The target audience for SWH can have varying levels of communications abilities, ranging from suffering from visual impairments to being English language learners. Our approach was to present the material in clean, vibrant ways whether presented environmentally as posters or using direct mail channels. The simplicity paired with warm, friendly portraits that resonated with the diverse audience made a powerful connection.

  • Ready for Day-to-Day Application

    Not only was the brand needed to communicate to the consumer audience, but it had to be applied internally across the breadth of documentation required to deliver health services. A Great !dea created a comprehensive identity system that allowed SWH to roll out into the market with consistency and instant recognition.

  • A Voice That Cares

    The brand launch met and surpassed its goal to connect with large, eligible communities of Massachusetts This success was partially the result of creating access to materials (such as postcards) through translation into multiple languages, attention to larger type sizes and imagery selections that spoke to the target audience.