Use Case

The Up Center

2018 Annual Report

The Up Center looked to A Great Idea as their creative solutions partner to showcase their annual success in serving the many diverse needs of the children and families of Hampton Roads, Virginia. A Great Idea art directed the annual report, including the graphic design, content strategy, copywriting, and final production.

  • The Energy of Action

    In evolving the annual report from previous years, collaboration with The Up Center’s team to generate a document that brought positivity, freshness, and future forward feeling was imperative while also making it clear that donors and supporters are the lifeblood of the organization.

  • Smart design

    The final produced report captured The Up Center’s story of success while also sticking to a solid 8-pages of print along with a gatefold that gave them additional space to highlight statistics and list out their entire donor pool.