Keeping the Focus on Health Messaging
Prior campaigns were challenged with scattered branding. Special attention was paid to align the revised brand logo (with a nod to Voces Latinas’ logo) and represent the community with simple details such as the border designs, typographic elements and color palette. Through consistent uses of a design language, all the materials worked in tandem to reinforce the health awareness messaging. Brochures, posters and cards were also printed locally to reduce costs and maintain budget.
Keep It Local & Familiar
For the main campaign images, the A Great !dea introduced the layered concept of health messages on the posters and photography of the supporters (peers) sharing those messages on the streets of New York City. From there, we enlisted a local photographer to donate their time and do a half dozen original photos with A Great !dea’s photo direction. Together, this created the final power of the campaign: real people in real places with a health message that their peers needed to hear.